OMER ALRAWI

Food · Beverage · FMCG advertising

Make the product the hero.

Product-first advertising for Arabic-market food, beverage & FMCG brands — art-directed, built for impact. Plus websites and e-commerce, designed and built from scratch.

اجعل المنتج هو البطل.

View Selected Work Start a Project
  • Lucy Mojito — “museum” concept
  • 99 Dream — packaging
  • 99 Dream — packaging
  • Wafir — farmer / ROI
  • Wafir — farmer / ROI
  • Lucy — range (Range Rover)
  • Diar Bakr — brand kit
  • Irresistible Summer Refreshment | Lucy’s Summer Juices Ad
Design lead
Omer Alrawi · عمر الراوي
WhatsApp
0783 209 4120
Instagram
@omer.alrawii

Portfolio — 2026
Erbil · Kurdistan Region · Iraq

Clients — Brands I have designed for

  • A.S.A
  • 99 Dream
  • Mr. Bukhari
  • Wafir
  • Green Al Baidar
  • Molto Bella
  • Lamassu
  • Diar Bakr

02 Introduction

I design product and brand advertising for the Arabic market — food, beverage and FMCG first.

I combine creative direction, visual thinking, and hands-on execution to develop work that feels intentional, distinctive, and built for impact. As sole designer on each project, I own concept, design and execution end to end.

I also design and build websites and e-commerce stores from scratch — UI/UX, frontend development, admin dashboards and database integration — so a brand's campaign and its digital storefront can come from the same hand.

03 What I do

Advertising built to sell the shelf and the feed.

  • Social product advertising

    Single posts & ongoing content that put the product at the centre.

  • Campaign systems

    Launch & teaser, seasonal (Ramadan / summer), offer & discount sets.

  • Product & pack-shot art direction

    Compositing and appetite styling that make packs and dishes the hero.

  • Packaging & catalog systems

    Multi-SKU, colour-coded packaging families and product-catalog templates.

  • Brand-identity application & social kits

    Cohesive post systems, profile / cover kits, delivery-app promo campaigns.

  • Arabic display typography

    Advertising lettering built for Gulf / Iraqi audiences.

  • Web design & development

    Websites and e-commerce stores designed and built from scratch — UI/UX, frontend, admin dashboards and database integration. See the websites.

A note on honesty: I don't claim photography shoots, motion, print production, logo-from-scratch, or guaranteed results — only what the work shows.

04 Selected work

The strongest frames.

A curated highlights wall — quality over volume. Full case studies follow.

  • Lucy Mojito — “museum” concept

    Lucy · Beverages

    Lucy Mojito displayed in a museum vitrine — “a taste worth exhibiting.”

    Details

  • 99 Dream — packaging

    99 Dream · Restaurants

    99 Dream — cup, box & wrap packaging system.

    Details

  • Wafir — farmer / ROI

    Wafir · Feed & Agriculture

    Farmer counting returns

    Details

  • Lucy — range (Range Rover)

    Lucy · Beverages

    Details

  • Molto Bella — brand post

    Molto Bella · Beauty

    Molto Bella — brand

    Details

  • Lucy — road-trip

    Lucy · Snacks

    Road-trip / dashboard

    Details
  • View all work

05 Index

All work.

Case studies

Food, Beverage & FMCG.

Lucy & Zaky

6 pieces

A multi-SKU beverage system across two brands and an energy sub-brand — concept heroes, summer lifestyle, a Ramadan seasonal set and clean “coming-soon” launch studio shots. Pack-shot craft, cultural fluency, one recognisable voice.

Category
Beverage brands
Client · Market
A.S.A · Iraq
Role
Sole designer
  • Concept heroes
  • Summer lifestyle
  • Ramadan seasonal
  • Launch studio shots
  1. Lucy Mojito — “museum” concept
    Lucy Mojito — “museum” concept

    Lucy · Beverages

    Lucy Mojito displayed in a museum vitrine — “a taste worth exhibiting.”

  2. Lucy — range (Range Rover)
    Lucy — range (Range Rover)

    Lucy · Beverages

  3. Irresistible Summer Refreshment | Lucy’s Summer Juices Ad
    Irresistible Summer Refreshment | Lucy’s Summer Juices Ad

    Lucy · Beverages

    A refreshing summer advertisement design for Lucy’s Juices, capturing a beach and holiday vibe. It showcases chilled drinks amidst ice and golden sands, evoking a sense of refreshment and energy perfect for hot summer days. An ideal design for beverage and juice advertisements as well as seasonal social media campaigns.

  4. Zaky — Ramadan set

    Zaky · Beverages

  5. Lucy — tropical launch

    Lucy · Beverages

  6. Zaky Energy — football

    Zaky Energy · Beverages

Lucy — Snacks

3 pieces

A snack-brand social system that drops the product into bold, imaginative everyday scenes — per-SKU colour-coded Arabic typography, idea-per-post.

Category
Snack brand
Client · Market
A.S.A · Iraq
Role
Sole designer
  • Social system
  • Per-SKU colour coding
  • Arabic typography
  1. Lucy — road-trip

    Lucy · Snacks

    Road-trip / dashboard

  2. Pickup-window editorial

    Lucy · Snacks

  3. Family kitchen

    Lucy · Snacks

Case studies

Restaurants & Food Service.

99 Dream

3 pieces

A cohesive cream-and-cobalt fast-food identity across packaging mockups, appetising product heroes and clear price-offer posts.

Category
Fast-food brand
Market
Iraq
Role
Sole designer
  • Packaging mockups
  • Product heroes
  • Price-offer posts
  1. 99 Dream — packaging
    99 Dream — packaging

    99 Dream · Restaurants

    99 Dream — cup, box & wrap packaging system.

  2. Fried-chicken bucket

    99 Dream · Restaurants

  3. Burger + cola offer

    99 Dream · Restaurants

Mr. Bukhari

2 pieces

A restaurant launch across teaser build-up, appetising product posts and a delivery-app (Lezzoo) promotion set. Shown in a single identity direction.

Category
Iraqi rice-house
Market
Iraq
Role
Sole designer
  • Teaser build-up
  • Product posts
  • Delivery-app promotion
  1. Biryani pot — “in Erbil”

    Mr. Bukhari · Restaurants

  2. Lezzoo delivery app menu

    Mr. Bukhari · Restaurants

Feed & Agriculture

B2B, built for producers.

Feed & AgricultureExpanding

4 pieces

Packaging systems, veterinary catalogs and producer-focused campaigns that speak in yield, conversion and return. This section is expanding.

  1. Wafir — farmer / ROI
    Wafir — farmer / ROI

    Wafir · Feed & Agriculture

    Farmer counting returns

  2. Farmer + bull

    Wafir · Feed & Agriculture

  3. Feeding hens

    Wafir · Feed & Agriculture

  4. Veterinary catalog

    Green Al Baidar · Veterinary

Supporting range

Proven across categories, led by food.

Beauty & Aesthetics

2 pieces

Premium, restrained clinic branding & offer campaigns.

  1. Molto Bella — brand post

    Molto Bella · Beauty

    Molto Bella — brand

  2. Molto Bella — brand II

    Molto Bella · Beauty

Automotive & Tires

1 piece

Performance-language social & brand kits.

  1. Diar Bakr — brand kit
    Diar Bakr — brand kit

    Diar Bakr · Automotive

Final artwork is being added to this edition. Each frame marks a selected piece that will appear here at full resolution.

06 Websites & Digital Experiences

Websites, designed and built from scratch.

Beyond advertising, I design and develop complete websites and e-commerce stores — from UI/UX and visual design to frontend development, admin dashboards and database integration.

01 — Featured project
Sargon website — home page

Sargon

سرجون

Luxury retail — watches, perfume & fashion accessories · E-commerce

A bilingual luxury store for Sargon, designed and built from scratch. Alongside a full catalogue and checkout, it runs live and private invite-only auctions with email-code access, and sends a PDF invoice by email after every order. Store staff run products, orders, auctions and homepage content from a custom admin dashboard.

Launching soon
My role
  • Website Design
  • UI/UX Design
  • Frontend Development
  • Full Website Development
  • E-commerce Development
  • Responsive Design
  • Feature Implementation
  • Admin Dashboard Development
  • Database & Integration Work
Technology
  • Next.js 16
  • React 19
  • TypeScript
  • Tailwind CSS 4
  • Supabase
  • Resend
  • Server-side PDF generation
  • Motion
Key features
Storefront
  • Arabic / English
  • RTL
  • Light / Dark mode
  • Product catalogue
  • Wishlist
  • Checkout
  • Customer OTP authentication
  • Live auctions
  • Private invite-only auctions
  • Automatic PDF invoices by email
Full admin dashboard
  • Products
  • Categories
  • Brands
  • Orders
  • Customers
  • Delivery
  • Auctions
  • Banners
  • Homepage showcase
  • Stock
  • Store settings
02

NARANJ PARFUMS

نارنج للعطور

Fragrance retail — designer, niche & ultra-niche perfumes · Iraq e-commerce

An Arabic-first perfume store for genuine designer and niche brands with delivery across Iraq, designed and built from scratch. It pairs a premium editorial look with practical shopping features: brand pages, fragrance-note breakdowns, IQD/USD pricing and cash on delivery. It's run from its own admin dashboard.

View live website (NARANJ PARFUMS, opens in a new tab)naranjparfums.com
My role
  • Website Design
  • UI/UX Design
  • Frontend Development
  • Full Website Development
  • E-commerce Development
  • Responsive Design
  • Feature Implementation
  • Admin Dashboard Development
  • Database & Integration Work
Technology
  • React 19
  • Vite
  • TypeScript
  • Tailwind CSS 4
  • React Router
  • Supabase
  • Netlify
Key features
Storefront
  • Arabic-first RTL interface
  • Custom Arabic typography
  • Shop & brand pages
  • Product pages
  • Fragrance notes pyramid
  • Related products
  • Cart drawer
  • Cash-on-delivery checkout
  • Invoices
  • Email-verified customer accounts
  • IQD / USD currency switch
  • Ratings
  • Best sellers
  • Dark mode
  • Mobile optimization
Admin dashboard
  • Products
  • Brands
  • Categories
  • Orders
  • Customers
  • Banners
  • Stock
  • Settings
  • Exchange rate
03

ÉLISE

Fashion retail — dresses, tracksuits & shoes · E-commerce

A luxury fashion store for ÉLISE, designed and built from scratch. Customers browse dresses, tracksuits and shoes, then check out in Iraqi dinar. Behind the scenes, an admin dashboard handles orders and marketing, and a referral system credits sales to the brand's agents.

View live website (ÉLISE, opens in a new tab)www.eliseiraq.com
My role
  • Website Design
  • UI/UX Design
  • Frontend Development
  • Full Website Development
  • E-commerce Development
  • Responsive Design
  • Feature Implementation
  • Admin Dashboard Development
  • Database & Integration Work
Technology
  • Next.js 15
  • React 19
  • TypeScript
  • Tailwind CSS 4
  • shadcn/ui
  • Supabase
  • Vercel
Key features
Storefront
  • Collections
  • Product pages
  • Cart
  • Checkout
  • Order history
  • Customer accounts
  • Password reset
  • Iraqi dinar pricing
  • WhatsApp contact
  • Arabic RTL support
  • Light / Dark mode
  • Responsive design
Admin dashboard
  • Orders
  • Marketing area
  • Sales-agent referral links

07 How I work

Art-directed, built with intention.

Art direction is the foundation. Every visual decision should feel intentional, considered, and built around the idea.

  1. Concept

    Range, fast.

    Fast concept exploration — more directions on the table, earlier.

  2. Direction

    Every frame directed.

    Type, composition and brand consistency are controlled by hand, so the product stays the hero.

  3. System

    Built to scale.

    From a single post to launch, seasonal and offer sets — one recognisable voice across them all.

08 Contact

Let’s talk

Have a product to launch? Let’s make it the hero.

عندك منتج أو مطعم أو علامة تجارية تحتاج إعلانات؟ لنجعل منتجك هو البطل.

Or send a message

Tell me about the product or brand. I reply by email.

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Food, Beverage & FMCG Advertising Designer · Web Design & Development · Erbil, Kurdistan Region, Iraq.